Communications Manager – Job Description
Communications managers correspond with employees and external stakeholders to keep them informed of company developments. They create strategies to increase employee awareness and promote productivity. Externally, they communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that attempts to maintain a positive image of the company.
Internally, communications managers ensure that employees are aware of changes and projects within the company. They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use. Depending on the organization’s size, communications managers may direct marketing and public relations staff or provide communications coaching for employees.
Externally, they represent their organization to stakeholders, interested parties, and the public. Communications managers serve as the company spokesperson to the media and the general public. They develop and distribute materials that may explain or convey the company’s policies or position on issues. Other duties may include issuing press releases, arranging interviews, and compiling press kits.