Copywriter – Job Description
Creative Copywriters arrange captivating words and prose to convey ideas or concepts they develop. Their goal is to compel, convince, and convert their readers by creating substantial content in a succinct and persuasive manner to attract their attention and gain their empathy. The field of action of these professionals encompasses an interesting spectrum of options; their creations go from the composition of catch phrases to the body copy of advertisements, and from brochures and slogans to direct mail offers. Copywriters are mainly hired by advertising agencies, where they work with Creative Directors in the execution of marketing and advertising campaigns. Creative Copywriters are constantly developing new ideas and are expected to provide a new perception of things. These practitioners’ objective is to create under the premise of urging their audience to take a specific action which, in the case of advertising, is oriented to buy or consume. In this regard, this position may be stressful and highly pressurized, however, it is distinguished for being exciting and rewarding.
- Meeting with clients to understand their vision of the product, service, or brand.
- Researching the industry’s trends, competitors, and target audience.
- Teaming up with the Creative Directors and Marketing Managers to design creative strategies.
- Editing and proofreading the content created.